Design for Taiwan based F&B consulting firm - Foodie Amber
2017
World bakery champion, chef Wu, launched a lovable new cheese tart in Taiwan, 2017. As the most recognizable Taiwanese pastry brand, this project was aiming to elaborate the brand identity, happiness and satisfaction.
CONCEPT
Say cheese! “Take Smile" cheese tart took the idea from how people usually do in front of the camera. The graphic expresses along with a big naive smile, wishing people can take a simple bite, and enjoy the moment of this new sweet.
