Design for Taiwan based F&B consulting firm - Foodie Amber
2017
World bakery champion, chef Wu, launched a lovable new cheese tart in Taiwan, 2017. As the most recognizable Taiwanese pastry brand, this project was aiming to elaborate the brand identity, happiness and satisfaction.
![](https://cdn.myportfolio.com/82df3d5f-33c8-44d9-bf36-6dfafa2491d0/548b0b54-a9df-48c0-b8b7-70e03ea06ac7_rw_3840.jpg?h=02ef90fee62c190ecd66eabf75e1df06)
CONCEPT
Say cheese! “Take Smile" cheese tart took the idea from how people usually do in front of the camera. The graphic expresses along with a big naive smile, wishing people can take a simple bite, and enjoy the moment of this new sweet.
![](https://cdn.myportfolio.com/82df3d5f-33c8-44d9-bf36-6dfafa2491d0/3c2854bc-595d-490a-b1d0-d5959eabbd30_rw_1920.png?h=b0d480f9674b0f90ec922f61e96c2ab4)
![](https://cdn.myportfolio.com/82df3d5f-33c8-44d9-bf36-6dfafa2491d0/3124aac8-00c5-4026-adae-53d0e1460710_rw_1200.jpg?h=53cf98a72edd0a8b9dba0d5ed422802d)
![](https://cdn.myportfolio.com/82df3d5f-33c8-44d9-bf36-6dfafa2491d0/651215e3-ca22-4e82-b875-aa82500484f6_rw_1200.jpg?h=07311564620479162943391e1972cc30)
![](https://cdn.myportfolio.com/82df3d5f-33c8-44d9-bf36-6dfafa2491d0/80151c68-ec70-4470-896c-3b67996d7a3c_rw_1200.png?h=4640c1378d04efbdc317ae6f2e2a2fdf)
![](https://cdn.myportfolio.com/82df3d5f-33c8-44d9-bf36-6dfafa2491d0/d32097f2-bfe5-4011-9feb-158fed7c0931_rw_1920.png?h=73bb3cd468a3f471e402e8f95486f2d2)